Knowledge Management Using Storytelling with Infographics to Develop Creativity of Undergraduate Students


  • Virawan Amnouychokanant


creativity; infographics; knowledge management; storytelling


Creativity is one of the most marketable skills in the digital age. The main purpose of this study is to explore and enhance the creativity of undergraduate students through knowledge management using storytelling with infographics. In this study, an experiment was conducted with 40 third- and fourth-year students from various majors of the Faculty of Arts at Silpakorn University. All participants had enrolled in the Multimedia Design and Production course. A one-group quasi-experiment with a pretest and posttest design was used. Several instruments were employed, including a creativity assessment form, a self-creativity assessment form, an infographic assessment form, and an infographic design attitudes questionnaire. Initially, participants were asked to complete the self-creativity assessment form and the creativity assessment form. During the sessions, all participants were taught using storytelling with infographics. After they finished designing the infographics, the instructor assessed the students’ work using a rubric for infographic assessment. Additionally, students evaluated their own work. At the end of the course, the students were asked to retake the self-creativity assessment form and creativity assessment form. The results showed that students’ creativity scores were significantly higher in all components (e.g., originality, fluency, flexibility, and elaboration). Moreover, most students received average scores in infographic design at the advanced level. However, students were found to lack confidence and courage in expressing diverging ideas. This highlights the challenges for instructors and learning designers in researching and developing suitable and effective methods to boost students’ confidence and encourage thinking outside the box.


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